Augmented Reality seemed like something impossible a few years back. Today, it has created a buzz around the technological world with its rapid growth and usage. According to a report, there will be around 1.4 billion users of AR at the end of 2024.
With the increasing usage of AR and customers trusting the process to purchase products and services, many companies are investing in AR technology. AR is revolutionizing the way businesses interact with their customers, providing a completely new experience and changing the concept of marketing completely. This article talks about what augmented reality is, and how is it transforming customer experiences.
The Rise of Augmented Reality
Augmented Reality is a technology that put 3D effects on the real world accompanied by sounds and images. This technology powered by Artificial Intelligence has changed the perception consumer’s view of the marketing of their goods and services.
AR has evolved different industries and sectors of business organizations whether it is education, entertainment, healthcare, or online buying and selling. Marketing concepts are changed with the increasing amount of AR. It is no more a ‘wow’ concept but is gradually becoming an integral part of the business’s marketing strategy.
How is Augmented Reality Advertisement Different from Traditional Marketing?
Artificial Intelligence is a game changer in the technological world. When it comes to AR and traditional marketing; AR is a whole different concept that implies a new set of marketing tools. There are AR applications that need to be downloaded on mobile phones. The applications include Meta, Instagram, and many others.
These tools help to create an innovative way of interacting with the customers which is engaging and immersive. Whereas, traditional marketing is very different. AR make sure that the customers are attached emotionally and practically to the product and can have an experience that is beyond traditional marketing methods.
1. Virtual Try-on
When we talk about virtual trying, it would always feel like a fantasy. However, AR has made it possible. It is a way customers can try the product before purchasing or see what it may look like. This will give them a better idea of whether to buy the goods and services or not. E.g.: many websites and brands offer virtual turn-in of lipstick shades that can help one choose the perfect shade for themselves. This is a big difference that differentiates AR from Traditional Marketing.
2. Using Hyper-local advertising technique
Hyperlocal advertising refers to the right advertising being shown to the right audience. Earlier back, this was not possible with traditional marketing methods. This technique helps brands gain more traffic on their sites with potential customers who are ready to turn into consumers. Get Ads that will hit directly the potential customers in their vicinity. This method of advertising will guide through a perfect route for the customers.
Augmented Reality transforming customer experiences
1. Try before your buy:
AR provides an opportunity to visualize products and services before buying. For instance, a furniture site would show how a piece of furniture would look in the space of their homes. This has made online buying and selling easy, giving customers the confidence to spend their money on. The functionality of online purchasing has increased, minimizing the risk factor.
A perfect option to have a look at how things will look before you invest in them. What else do you want?
2. Enhanced product interactions:
Customers today are different. They have a whole new view of looking at brands and their products. AR features add a layer to the product by enabling customers to know about the goods and services. This creates an interactive approach between the producer and the customer.
If a beverage-producing company gives details about the origin and the content used in making a particular drink when the code on the bottle is scanned. This will give the users an idea of what they have and what are they consuming.
3. Immersive storytelling:
Marketing strategy is not the same as AI in the world. This has evolved the marketing tactics completely. Customers love to know about the behind stories of a brand or the unique way the brand is portrayed. AR can help scan QR codes to unlock stories, ingredients, or hidden information about the brand.
Make your stories innovative and interactive for users to communicate with your brand to a new level
4. Personalized Experiences:
AR technology has been able to provide tailored customer experiences. This will enhance the customer experience with the brand without stepping out actually in the physical store. Talk about a beauty brand showing lip shades for every skin type and skin color.
Personalized experiences are the best and can grab the audience to a different level.
The Future of AR Marketing
AR marketing is continuously expanding with its potential in the industry. The exceptional experiences with 3D models, provide much more sophisticated ways of hyper-personalized shopping experience for the customers.
The technology is constantly evolving with wearable products like smart glasses paving up the way for AR in marketing. AR is no more an innovation but is now being used by most brands. The future enlightens with AR marketing techniques that will give an exceptional experience for consumers.
Buying and selling are not the same today. Make risk-free decisions for yourself and create an outstanding shopping experience.
Conclusion:
To conclude AR is not just a trend of marketing, but it is a whole new way of interacting with the audience. It is about establishing a connection with the customers on a whole new level. Get enhanced customer experience, deeper connections with the customers, and give value to your brand with Augmented Reality marketing tools.
AR is Artificial Intelligence that has revolutionized the perception of buying and selling; promoting the interaction of the business and customers to a whole new level. So, if you are a marketer or a brand, now is the time to unleash the power of AR in marketing.
Say hello to the future with this new invention that is here to stay for competitive marketing!